As Head of Connected Experiences, Christophe works in a Strategic role which connects the Business, Measurement, Digital and Marketing teams at Imagination. His focus is on creating connected brand experiences across clients including Jaguar Land Rover, Major League Baseball, CRH and Ford. After degree studies in the UK and in France, Christophe started his career at Citroen Automobiles in 1998, working as a Market Analyst. Castagnera moved on to work with Fiat Auto UK in 2001 within the Brand Communication and Product team in Marketing, including working on the highly successful 'Spirito di Punto' UK advertising campaign. Upon joining the agency in 2005 Christophe initially worked within a Client services role, increasingly blending his marketing and digital experience with brand experiences across a roster of automotive brands. In 2015 he took on the newly created strategic role as Head of Connected Experience for the Global Automotive team. Following the success of this role and the rapid growth of the Strategy, Measurement and Digital team within Automotive, the role was adopted across the business in 2017 to cover all Imagination clients. Thanks to his mixed parentage, Christophe is bilingual in French and English and is also a Shotokan Karate black belt.